NOTE: These guidelines have prepared specifically for State and Territory road authorities.  Local councils, regional/local tourism organisations and individual tourism businesses should refer to their relevant State/territory tourist signing guidelines.


The National Tourism Signing Reference Group (NTSRG) is an advisory body to the Australian Standing Committee on Tourism (ASCOT). NTSRG comprises representatives of State/ Territory tourism organisations, State/Territory road authorities, as well as the Commonwealth.

Under its terms of reference, the NTSRG’s responsibility includes encouraging common assessment and application of signage for eligible tourist attractions, establishments, features and driving experiences across Australia.

Many stakeholders of the tourism industry consider signs to be valuable marketing tools. Although this may be a side benefit, the primary purpose of directional signing is to provide navigational information to visitors, not to market the attraction or experience.

These guidelines were prepared during 2009 by an NTSRG project group, with a final review and consensus agreement by all NTSRG delegates. The guidelines will be progressively reviewed on an as-needs basis. A formal review will be conducted in conjunction with any future review of the Australian Standard (AS) 1742.6.

It is important to note that these eligibility criteria should be used in conjunction with State/ Territory tourist signing policies.  They are not technical guidelines and are designed to supplement information contained in AS 1742.6. While each state and territory’s guidelines vary in policy and practice, it is intended that these guidelines will be progressively adopted by road authorities across the nation to provide commonality on key aspects.

The Guidelines were endorsed at the 81st meeting of the Australian Standing Committee on Tourism (15 July 2010).

Supporting documents

These guidelines support Australian Standard; Manual of uniform traffic control devices, Part 6: Tourist and Services Signs (AS 1742.6).